Analysis Of Geoffrey Chaucer s Canterbury Tales Essay

Most people have experienced an event in their lifetime that has caused them to develop trust issues, and many of which will never overcome this lack of trust in others. There is a specific reason for this, and it all begins with the issue at hand itself, trust. Everyone with trust issues has been wronged and used relating to their trust in another person. They were betrayed by someone they never imagined could hurt them. As a recent song created by the rock group Phish has reverberated, â€Å"Each betrayal begins with trust.† Betrayal has been a common theme in all forms of literature since time began and is a part of being a social being, humans, that we simply cannot avoid. Where there is a relay of trust, there is an individual willing to extort it. Just as though some individuals will exploit power wherever they can find it in order to better themselves, others will exploit trust to better themselves. This first exploit of trust can be found within Geoffrey Chaucer’s Canterbury Tales. While the whole entire work exposes corruptions within the Catholic Church during Chaucer’s time, the breaking of trust is actually demonstrated within the Pardoner’s Prologue and Tale. At the end of the Pardoner’s tale, he offers the pilgrimage relics, for a fee of course. However, at the prologue of the Pardoner’s tale, the Pardoner himself has explained how the Catholic Church and other fellow pardoners and church officials sell relics which are no more than normal items given with aShow MoreRelatedAnalysis Of Geoffrey Chaucer s The Canterbury Tales 1697 Words   |  7 Pages Geoffrey Chaucer Thinking of Geoffrey Chaucer one may only consider him as the author of The Canterbury Tales but like most authors they are not only their best works. Unfortunately for most late poets and authors their history isn’t much known, it is usually not documented in general. Yet fortunately for Chaucer he has worked for people who do get their history written about which makes his past a little more well known than other poets of his time. So of course with this there are biographiesRead MoreChaucer s Candide And Shakespeare s Macbeth1317 Words   |  6 Pagessociety in which the author lived such as Voltaire’s’ Candide and Shakespeare’s Macbeth. Geoffrey Chaucer, famous for his The Canterbury Tales, and considered instrumental in the creation of English literature, is not as well known for social commentary in his writing. However, The Canterbury Tales do indeed possess insight and analysis of society, namely the role of the authority figures in the Churc h. Chaucer was critical of the abuses and misuses he saw in the authority within the Church. He demonstratedRead MoreThe Wife Of Bath s Prologue1134 Words   |  5 Pagesdirectly omitting what the male gender was trying to say and therefore is saying that women are better since they can take something already written and rewrite it to better people’s needs. Chaucer goes on to illuminate The Wife of Bath’s argument of female authority through â€Å"The Wife of Bath’s Tale.† Throughout the tale, a woman ultimately decides the outcome of a knight destined for death. When a knight is accused of raping a woman, the king is supposed to determine his fate and the consequences he wouldRead MoreAn Analysis Of Chaucer s The Canterbury Tales 2650 Words   |  11 PagesAn Analysis of Chaucer’s Miller in The Canterbury Tales In the prologue to The Canterbury Tales, Chaucer introduces the Miller as a crude, rude, loud character who cheats his customers. The tale, which the Miller later narrates, is appropriate because the Miller’s tale clearly reflects this individual’s unrefined personality by telling a typical, filthy tavern story. The Canterbury Tales, written by Geoffrey Chaucer, is a story that details thirty pilgrims, including Chaucer, traveling onRead MoreAnalysis Of The Canterbury Tales : Chaucer s Second Nun s Tale 2418 Words   |  10 Pages AN ANALYSIS OF THE CANTERBURY TALES: Chaucer’s â€Å"Second Nun’s Tale†. Leah Holle REL. 700a: Transitional Moments in Western Christianity 1 November 5th, 2014 Geoffrey Chaucer was a prominent figure within English Literature during the Middle Ages, and is regarded as one of the greatest English poets. Among Chaucer’s works, The Canterbury Tales is arguably one of his most famous pieces. In this fictional work, there is a collection of over 20 stories that areRead More Contradictions in Chaucers The Canterbury Tales Essay3897 Words   |  16 PagesContradictions in Chaucers The Canterbury Tales There is no question that contradictory values make up a major component of The Canterbury Tales. Fate vs. Fortuna, knowledge vs. experience and love vs. hate all embody Chaucers famous work. These contrasting themes are an integral part of the complexity and sophistication of the book, as they provide for an ironic dichotomy to the creative plot development and undermine the superficial assumptions that might be made. The combination of completelyRead More Canterbury Tales Morality Paper1070 Words   |  5 PagesEternal Bliss or Life Amiss?: Analysis of Theme in Chaucer’s The Canterbury Tales The Christian Church has been a driving force in politics and morals for hundreds of years. In the medieval time period in Europe, the Church was particularly strong, a majority of the European peoples and rulers were followers. The set of moral codes and virtues the Church sets forth dictates how each person should live. Provided that one follows these morals, the Church guarantees every follower a placeRead MoreRole Of Women During The United States1082 Words   |  5 PagesStephanie Vissering British Literature 1 Professor Stanley September 27, 2014 Critical Analysis Essay: Role of Women The role of women in the United States has changed dramatically in the last couple of decades. For one, women have taken on responsibilities outside the home, such as joining the paid workforce. While women made up only about one third of the workforce in 1969, women today make up half of the paid workers in the US. Women are also stepping up to lead the country as well as makingRead More Chaucers Canterbury Tales Essay - Women in The Wife of Bath1433 Words   |  6 PagesWomen in Chaucers The Wife of Bath Chaucers The Wife of Baths Prologue and Tale is a medieval legend that paints a portrait of strong women finding love and themselves in the direst of situations. It is presented to the modern day reader as an early tale of feminism showcasing the ways a female character gains power within a repressive, patriarchal society. Underneath the simplistic plot of female empowerment lies an underbelly of anti-feminism. Sometimes this is presented blatantlyRead MoreThe Metrics Of English Literature4721 Words   |  19 Pagesyears of linguistics and literature experience will analyse several texts that belong to different stages of the English language and compare their ideas. Why may you ask? To discuss the points of comparison between linguistics and the aesthetic analysis of English literature and discover the underlying oral similarities of our language Sylvia Miller is renowned for her understanding and interpretation of the aesthetic aspects of English literature throughout the periods Old English to the Modern

The Apology Written By Plato Essay - 919 Words

The Apology Written By Plato, is a detailed account of the trial of Socrates, who was a great philosopher in Athens. Socrates was brought to trial based on charges of â€Å"corrupting the youth† and â€Å"not believing in the gods† (23d). The people of Athens believed Socrates was corrupting the youth because they simply did not understand his method of inquiry, which consisted of Socrates teaching them to question what they thought to be true. Socrates’ method of inquiry drove his listeners to question their beliefs and often brought them to a state of puzzlement, or a state Plato calls ‘aporia.’ There are many examples of the Socratic method present in The Meno, which is also written by Plato. The entirety of The Apology consists of Socrates†¦show more content†¦This idea then leads onto the question of whether virtue is one thing or many things. Meno is then brought to aporia, now having trouble even defining virtue. The use of Socratesâ €™ inquiry in the Meno is a perfect example to show how Socrates pushed his listeners to question their own knowledge. Socrates never told Meno his definitions were wrong and his own were right, rather continued to question Meno’s conclusions to show him that he did not know the true meaning of virtue. The people of Athens were unable to accept the fact that many of them were ignorant on topics such as the definition of virtue, whereas Socrates himself was able to admit it. The Athenians disguised Socrates’ true desire to teach people for corruption and impiety because they believed he was trying to humiliate them. Although the people of Athens were blind of Socrates’ true intentions, his method of inquiry did in fact benefit the city of Athens. Socrates’ methods eliminated ignorance and increased proper knowledge on important things such as virtue and knowledge within the city of Athens, which is what he meant when he said he was â€Å"a gift of the gods to the city of Athens.† In lines 31b Socrates stated, â€Å"That I am the kind of person to be a gift of the god to the city† as a defense towards the accusations that he was corrupting the youth of Athens. The people of Athens believed that Socrates’ methods of teaching were malicious and even thought he wasShow MoreRelatedPlato s Views On Socrates928 Words   |  4 Pageswritings on Socrates came from one of his own disciples, Plato. Plato’s writings are the reason Socrates is historical figure he is today, without them Socrates would have been nothing more than a minor presence (Navia 93). Plato’s writings are classified as either early, middle, or late. However, only the early writings best portray the real Socrates (Navia 105). These writings include the Euthyphro, Crito, Phaedo, and most importantly the Apology, which discusses the trial and execution of SocratesRead MorePlato And Plato s The Apology1623 Words   |  7 Pagesoppose to philosophers such as Plato And Socrates who focused more on ethics or morality. Plato’s conception of God and religion can be depicted in his literatures â€Å"Euthyphro† and â€Å"The Apology† which he expresses through his writings of Socrates in dialogue formation. While one may assume that both Plato and Socrates shared analogous notions of God and religion it is impossible to truly know given the Socratic problem. The problem lies in that there are no written copies of Socrates ideologies, henceRead MoreWhat Are The Charges Against Socrates?1019 Words   |  5 Pagesagainst Socrates as recorded in the Apology. Is he guilty of them? Why or why not? The Apology is assumed to be the most realistic account that has been conserved of Socrates defense of himself as it was presented before the Athenian Council. It is in essential agreement with the references to the trial that occur in Plato s other dialogs. We may determine that Apology is not written by Socrates and only contains the words of Socrates that were memorized by Plato, since he was present at the timeRead More The Apology and the Republic Essay939 Words   |  4 Pagesone of histories most famous philosophers is largely due to Platos writings. Two of Platos famous works include The Apology and The Republic, both written about Socrates views about the so called wise philosophers of his time. The two works hold unique views about government, as well as opening the eyes of the Grecian people to the world as they knew it. In the Apology, Socrates was told by the Delphic Oracle that there was nobody wiser than him. With ancient Greece having been a prominentRead MoreApology And Aristophanes The Clouds982 Words   |  4 Pagesintrigue present day students of classical works, they raise questions about the veracity of his quoted works. There are some works which shed a positive light on the scholar while others convey the contrary. One such comparison is that of Plato’s book, Apology and Aristophanes’ play The Clouds. Throughout both masterpieces there are connotations that they both disagreed and presumably misrepresented Socrates’ methods, beliefs and overall views. Misrepresenting Socrates has inevitably created an only partialRead MorePlatos Philosophy in Apology1375 Words   |  6 PagesPHL202H5 Plato s Philosophy in Apology Plato was known to be one of Socrates students, and knew him for over 40 years. Although Plato s version of Apology is popularly believed to be (the most accurate) historical recount of what happened in 399 B.C on the day of Socrates trial, historians cannot be sure the validity of everything he wrote. It can be argued that it is actually a philosophical work, remarking on the teachings of Socrates and his beliefs, which he stood by even until hisRead MoreThe Big Three Ancient Greek Philosophers1107 Words   |  5 Pagesas Plato and Aristotle. These two philosophers are regarded as two of what some call the Big Three of Philosophy. â€Å"Socrates, Plato, and Aristotle. You can’t begin a study of world philosophy without talking about these guys: the Big Three ancient Greek philosophers†(Cohen). Aristotle was Plato’s student, and the remaining member of the Big Three was Plato’s teacher, Socrates. Socrates is regarded as one of the most influential thin kers in history. This assumption coming from Dialogues written byRead MoreUnderstanding Philosophy and Its Benefits1194 Words   |  5 PagesUnderstanding Philosophy and its Benefits By: Anonymous Understanding Philosophy and its Benefits 1 Many of Plato’s dialogues such as the Euthyphro, Apology, Crito and Phaedo are based upon the same reoccurring theme, the defense of the study of philosophy. Plato’s dialogues notable for their depth in a relatively narrow framework, attempt to argue the benefits of philosophical reasoning through essence, knowledge and truth. To understand the benefits of philosophy one must pose the questionRead MoreSocrates One Day At 399 B.c 977 Words   |  4 PagesMay 2017 Socrates One day in 399 B.C., the man championed as the founder of Western philosophy stood before a jury, accused of â€Å"corrupting the young,† â€Å"not believing in the gods† of Athens, and believing â€Å"in other daimonia that are novel† (Plato, â€Å"Apology† 24b). Three hours were given to Socrates’ accusers, and another three for Socrates to defend himself. He was then given a choice: death or exile. To many it was startling that such vague accusations led to even a mention of death, especiallyRead MorePlato, An Ancient Greek Philosopher1458 Words   |  6 Pages Plato, an Ancient Greek Philosopher by Carly Rittenmeyer Bible and the Ancient World Spring 2015 Plato, a Greek Philosopher, is known for his writings that impacted people in the Ancient Greek society. He was a free thinker and lived in a free city, Athens. He was taught by multiple teachers including Socrates who was frequently mentioned in his writings as the central character. Plato’s novel, The Republic, influenced the idea of government and shows

Sample Business Plan Free Essays

Business Plan CLK Corporation Food Industry Members: Claudine Aurellano Liza Gaston Kashka Lantion A. Name of Enterprise Krasi trofi? Once upon a Greek Bistro†¦ B. Location Bonifacio High Street Global City, Taguig City C. We will write a custom essay sample on Sample Business Plan or any similar topic only for you Order Now Project Description Krasi trofi? (once upon a Greek Bistro†¦) will open at Bonifacio High Street(B1). The store is open from Monday to Sunday at 10AM to 10PM. It introduces an exquisite type of Greek Cuisine in the Philippines. It offers a Greek traditional way of fine dining, where customers can enjoy the customs of Greece like being introduced to the Greek superstitions, traditions, and holidays. The Bistro’s color scheme is blue and white since it’s the color of the national flag of Greece. Its advantage is the specialty dishes that are Greek inspired, as well as the fresh ingredients. D. Project Objective †¢ To introduce a new taste to Filipino customers. †¢ To introduce to Filipinos the traditions and cultural ways of Greeks. †¢ To attract future investors through the unique way of our business. In any business, the main goal is to earn profit. †¢ To be competitive in the food industry by producing income. E. Mission Statement Our product mission is to let our clients/target market experience the Greek way of living as well as satisfying their wants, needs, and expectations. Our economic mission is to gain profit and to expand the business as well as to achieve our set margins in order to have a stable business and to satisfy shareholders. Our social mission is to provide employment to Filipinos and give them a great opportunity of experiencing a different way of serving in a fine restaurant, in order for them to have an extraordinary skill in the future. Vision The company’s vision is for the next 3 years is to increase our profit to more than 50% of our current earnings. The business performance will also increase and attract other investors and shareholders. Gaining more investors will lead to the expansion of the business to greater markets. In those three years we intend to gain more clients that patronize our product and services. We, not only sell the products, but as well as the different yet wonderful experience in dining with us. F. Highlights of the Project †¢ Company’s History Greece is famous for their large appetite which is identical to the eating habits of Filipinos, that is why Krasi trofi? wanted to bring a new kind of cookery that is familiar as well in the Filipino culture. Greece is also known for its specialty ingredients like lambs, yogurts, olives, and wine that create remarkable dishes. Greece is also well-known for its lively entertainment and its superstitions and traditions that they practice up to now. Krasi trofi? would also illustrate a Greek Style of service that would bring excitement and satisfaction to its customers. Project time table and status †¢ Industry analysis †¢ Financial analysis †¢ Investment G. Major Suppositions Used and Summary of Findings †¢ Market Viability †¢ Technical Viability †¢ Financial Viability †¢ Socio-Economic Viability †¢ Management Viability H. Conclusion of the Study ‘ Chapter II Market Study A. Product Description Krasi trofi? is a fine dining Greek Bistro that caters dishes like Fricasse (arn-nee free-cah-seh), a stew lamb made with spinach, Sadziki (tsa-tsi-key): Yogurt, cucumber and garlic, and salt. It is great on fresh Greek bread. Those are few of the cuisines that we offer. Our dishes are both Greek and Filipino-inspired that interest more customers. B. Demand and Supply Demand  refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship. Supply  represents how much the market can offer. The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price. The correlation between price and how much of a good or service is supplied  to the market is known as the supply relationship. Price, therefore, is a reflection of supply and demand. C. Demand and Supply analysis The analysis of demand and supply depends on how the relationship is doing. For example, if the demand is high and the supply remains constant, the price therefore will increase. It is because there is a scarcity of supply; therefore there is a limited number of product/service that can be purchased so people who can only afford the product can buy it. And when the demand is lower than the supply, then the price would decrease because the company should be able to produce and sell all the supplies in order to gain back their capital. Price, therefore, is a reflection of supply and demand. D. List of competitors CYMA Greek Taverna Manos Greek Taverna E. Study on Product, Place and Promotion (Needs geographic, survey and demographic) F. Marketing program How to cite Sample Business Plan, Papers

Situation Analysis before Launching a New Product in the Market

Question: Discuss about the Situation Analysis for Launch of a New Product. Answer: Introduction Situation analysis is conducted by the company manager to analyse an organisations environment which includes both internal and external to understand the capabilities of the organisation, business environment and customers. Here, a situation analysis of a new product launched by the well-known company Coca-Cola is done to understand the above-given situation of the company. The Coca-Cola company has launched Coffeelaa a beverage that has a flavour of the Coca-Cola and coffee. Further, in the report marketing analysis, SWOT analysis, Industrial analysis, etc. are taken up to get the exact picture of the product (Ran, 2010). Situation Analysis Situation Analysis is taken up by the company manager to know about the situation of the company at the present moment. This situation analysis is generally taken when there is some major decision is needed to be taken in the company. For example, in this case the Coca-Cola Company is going to launch a new product Coffeelaa. Thus, before actually launching the product the company managers has to decide the marketing criteria for the launch of the product to make it a success and this marketing criteria is determined with the help of situation analysis taken up by the company manager. The situation analysis includes various analysis and they are explained below. External Analysis The Coca-Cola companys present situation is determined here with the help of various external analyses, and they are as follows:- Industry Analysis The Coca-Cola Company stands as very reputed and well-known beverage company holding a big share in the beverage market throughout the world. It has come up with new products on various occasions to lure various targeted customers. Here, an analysis of the company present situation and an assumed future market share has been represented with the help of image given below. This analysis will help the managers of the company to ascertain the market for the new product Coffeelaa. (Iwamuro et al., 2014) Fig 1: - The current market share and the assumed market share of the products of Coca-Cola company. Source: - (www.suredividend.com) Market Analysis A company is running in profit or loss is determined by the market share and demand for the companys products amongst the customer. Here, the competitor analysis and customer analysis are done to reflect the current market situation of the company (Noorinasab and Hemati, 2012). Competitors Analysis There are many competitors of Coca-Cola Company throughout the world where PepsiCo Company is taken to be the biggest competition for the company. Here an analysis of various products and their market share is being reflected through an image given below (Wang, 2015). Fig 2: - The market share of various products of Coca-Cola Company against its competitor Source: - (www.blogspot.com) Strategic group mapping is used by the company for the purpose of showing the standing of the company against the rival firms in the market. It helps in the analysing competitive structure of the industry. A strategic group map helps the company manager to find the current standing of the company in the market including its competitors. When the company launches a new product like in this case Coffeelaa then managers will be able to ascertain the amount of focus required by the company on introducing its product. Also, if the competitors of the company also have the same kind of product then how Coffeelaa can become a success by using the companys position in the market (Berkers, 2008). It helps in identifying the main competitors and the attractive and unattractive position of the firms. As the company is introducing a new product, then it help in analysing the level and type of entry barriers a company will face (Elmore, 2013). The next image shows the strategic position of the company. Fig 3: - Strategic position of the Coco-Cola Company Source: - (https://image.slidesharecdn.com) Customer Analysis Customers are the main target of any company because they are the people who are going to purchase the product and provide profit to the company. It is very significant for the company to determine what a customer need and then manufacture its product as to fulfill their demands. If the product is as per the customers demand, it will have more chances of success. If the demand has to be created amongst the customer, then the product need to be perceived in such a way that they feel that the product it an ultimate need for them. Whats an average customer demand is being presented with the help of an image given below (Cermak, 2015). Fig 4: - The consumption details of various drinks Source: - (https://research-methodology.net) Microenvironment PESTLE analysis helps the managers to have a birds eye view of the positioning of the company in and around the industry. PESTLE analysis includes the political, environmental, social, technological, legal, and economic factors that help in determining the current scenario of the company (Fletcher, Frisvold and Tefft, 2011). Political- Coca-Cola is regulated under FDA as it is as it deals in non-alcoholic beverages. It is necessary for the company to follow and maintain firm standard laws set up by FDA. Coca-Cola deals throughout the world thus, it becomes very important for the company to make sure that are aware of the present political situation of the country they are selling their brand. Economic- recently the world is facing an economic downturn which has affected the economy of all the countries. This has led the companys profit towards diminishing. Therefore, it becomes necessary to determine before launching a new product that people have purchasing power or not (Foster, 2014). Social- cultures of different countries affect the choice of drink they prefer to have. Like in India people prefer non-alcoholic beverages where as in Canada alcoholic beverages are more common. Any kind of marketing done for the product is planned by keeping mind the social culture of that country. Technological- in this advance age of technology, companies are also changing their working. For example, they have included social media to advertise their new product, as this is the most interactive technology that youth of today is using. Legal- on beverage companies there are many legal implications. With such a vast business setup it becomes very important for the company to follow all the legal points that a particular country demands (Godwin and Okafor, 2012). Environmental- Environmental factors generally do not affect the Coca-Cola Company. As it is not an agro-based company. Internal Analysis The Coca-Cola companys current situation is determined here with the help of various internal analyses, and they are as follows:- Operations Operations of the company help in identifying the strength and weaknesses of the company. Operations are to be regulated in such a way that it uses all its exclusive and effective skills and bring customers for the company. The 4P framework helps the company to determine the skilled operations of the company. The 4P framework of the Coca-Cola Company is given below: - Product- The Cocoa-Cola Company has a wide range of product as per the targeted customers. It will be not wrong if said that Coca-Cola has something for everyone. Now with the new product Coffeelaa Coca-Cola will target the coffee loving customers who cannot get their favourite coffee whenever they want it (Gupta, 2011). Pricing- the price of different products of the Coca-Cola Company is different, and it depends on the demand and geographic condition of the area. Pricing is also done by keeping in mind the pricing strategy of their competitors. Place- Coca-Cola has its plant all over the world and sells its product throughout the world. The Coca-Cola Company follows the pattern of FMCG distribution as their own distribution system (Hattersley et al., 2009). Promotion- with the increasing competitors it becomes very necessary for the company to plan their promotion strategy better than the competitors. Coca-Cola, in general uses festivals or big sports events as the base of their promotion strategy. Use of celebrities also helps in promoting the brand as they help in connecting the product with the customers. Financial Analysis Financial analysis of the company is taken out to know the current financial status of the company. This analysis shows the soundness of the company. It is true that a new product launched is not necessary becomes a hit from day one. It may incur losses in the starting. It is necessary that the company should be sound enough to bear those losses. As here also the company is launching its new product Coffeelaa, so the financial situation of the company is necessary to be analysed. The financial ratio of the Coca-Cola Company of the year 2014 is given below to clear the analysis (Ihueze and Okafor, 2010). Fig 5: - Financial Analysis Ratio of the Coca-Cola Company Source: - (https://image.slidesharecdn.com) The external and internal analysis of the Coca-Cola Company is going to help the managers is deciding the marketing criteria for the new product Coffeelaa that the company is launching (Kumar, Boesso and Michelon, 2014). SWOT/TOWS SWOT Analysis An analysis performed on the companys current situation to find out the strengths, weaknesses, opportunities, and threats of the company. This analysis will help the company managers to decide the most effective skills that can be used and reduce the threats to the company. It will also provide the strengths of the company to know what can be used in the favour of the company (Osueke and Ehirim, 2008). Strength Brand Equity- Coca-Cola has a vast global presence and brand identity. Company Valuation- Coca-Cola is worlds one of the most valuable company. It is valued at 80 billion dollars. This includes assets, plants, and profit of the company across the world. Fantastic Marketing Strategies- Coca-Cola has fantastic promotion techniques which not only target youth but all the age groups. They use celebrities to promote their brand (Pollitt, 2014). Weaknesses Competition with Pepsi- Pepsi is a big competitor for Coca-Cola. If Pepsi would not be their then the whole beverage market would be of Coca-Cola Company. Diversification of products is low- Coca-Cola has restrained itself to the beverages segment only, where as its main competitor has entered in the snacks segment also. This segment is a revenue generator which helps the company to increase profit. The absence in health drinks- in the present days people are getting aware of their health. Thus, many people now prefer to have health drinks in place of carbonated beverages. This proves to be a big setback for the company (Ramanathan and Muyldermans, 2010). Opportunities Diversification- there is a number of other industry in which the company can step in to increase its revenue for example health and food. Developing Nation- Coca-Cola has a vast presence in the developed countries, but people of these countries are now slowly drifting towards health drinks. Thus, the company can now focus more on developing countries where people still prefer carbonated drinks over health drinks (Sundar, 2012). Threats Raw material sourcing- the scarcity of water is becoming a huge problem everywhere. Water is the main component of the products prepared by the Coca-Cola Company. Thus, in future getting clean and usable water will be very difficult and that will prove to be a big threat for the company. Indirect Competitors- coffee chains, health drinks, and juices are proving to be sharing the market share of the company. They are proving to be a threat for the company (Wardlaw, 2009). TOWS Threats 1. Exchange Rates in different countries 2. Large competition 3. Growing global warming problems Opportunities 1. Growing population 2. Technological advancement 3. Growing demand for healthier products Weaknesses 1. Seen as an unhealthy product 2. Low popularity in the Middle East 3. Use of fossil fuels to make bottles 1. Coca-Cola can make a healthier product which is more appealing and also help them with the threat of competition 2. The company can buy local products that may help in breaking into the Middle East market. 3. Coca-Cola can build a more sustainable bottle that doesnt use fossil fuels and is more recyclable to help with global warming. 1. Coca-Cola needs to make their product healthier so they can get a better image and also target the rising demand for healthier products. 2. A need of rise in technological advances is required so more sustainable bottle can be built. 3. In the Middle East different market could be targeted. The increasing population has provided a number of markets everywhere. Strengths 1. Large market share 2. Strong advertisement campaigns 3. Customer loyalty to the brand 1. Coca-Cola has strong customer loyalty so they can afford to increase cost of their product to tackle the different exchange rates. 2. Coca-Cola leads in advertisement campaigns. If better and smarter ways are used to advertise then competing with other brands becomes easy. 3. Coca-Cola has a large market share, because of this they are more popular than other brands and the company can make partnerships with other organisations to battle global warming. 1. The increasing population has helped in opening more markets which the company can target to increase the market share. 2. Advantage of technological advances can be taken to create better advertisements. 3. They can make a healthier product to meet the demand for healthier products which in turn will also increase their customer loyalty. Marketing Objectives SMART Objectives The smart objectives for the newly launched product Coffeelaa are; - To make Coffeelaa a known product through proper advertisement Achieve the target of selling two million unit in the first month of launch across the world Introduce it as a unique product of the known brand. Targeted customers need to be told about the product through personalised campaigning(Zhou and Wan, 2013). References Cermak, P. (2015). 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